Gold (Colloidal / CI 77480)
Tiny gold particles added for a luxury look. There’s essentially no published evidence that gold does anything for skin.
What it does
It’s there for looks and luxury appeal. Published evidence that gold particles do anything for skin is essentially absent: at the amounts in a product, gold sits on the surface without reacting and doesn’t sink in. It appears as colloidal gold (tiny particles in liquid) or as the pigment CI 77480 in makeup.
The EU’s ingredient database lists it as a colorant (adds color) and a slip agent (makes other ingredients flow more easily).European Commission, CosIng (© European Union, CC BY 4.0) · uses put in plain words by Drop ↗
Also known as
gold particles, aurum
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